IFT Wellness Conference

March 24-25, 2010
InterContinental Chicago O'Hare
Rosemont, Illinois

While functional foods are a rapidly growing market segment, their sale must be approached with caution, as the FDA has sharply increased its enforcement activities under the new administration. Moreover, the FDA does not recognize functional foods because they straddle several FDA classifications, and may involve numerous regulations.

If you're involved in the development, marketing, or labeling of healthful foods, the Wellness 10 conference, powered by Food Technology magazine, is a great opportunity to learn about the regulatory environment for functional foods from some of the industry’s most well-respected experts. Join Anthony Pavel, J.D., Attorney with K&L Gates, and Shanon Trueman, M.S., an Analyst with Nerac, Inc. as they discuss FDA's enforcement of functional foods using examples of currently marketed products. You'll learn how to:

- Apply FDA regulations to functional foods
- Incorporate applicable advertising law principles in your marketing efforts
- Gather and evaluate the types of data needed to support health claims for functional foods